
Currently, IP geolocation has become a very important tool for companies. Customers from all over the world visit our websites and providing data based on the user's location can give us significant advantages over the competition.
Whether we have an e-commerce site, a social networking platform, or a technological service, the incorporation of geolocated data can make a difference.
In this article we will study IP geolocation in depth, what it is, how it works and how we can implement it, exploring from the basic concepts to the most advanced strategies to take advantage of this technology.